Essay on The Swarovski Crystals and the Swarovski Brand

In 1892, Daniel Swarovski invented the automatic crystal cutting machine. With the technology, he opened a factory in Austria. Swarovski rhinestones, or crystals, are over 30 percent lead, giving them extraordinary brilliance. The crystals also get coated with metallic chemical layers, creating a dazzling sheen. Coatings include are aurora borealis, crystal transmission, dorado, volcano and aurum. The Swarovski brand continuously develops different types and colors of crystals. Rhinestones come in flat-back, heat applied, sewn-on and new shades of violet and rose. Sewn-on rhinestones can be taken off one piece of clothing and attached to another, making them ideal for costuming. Swarovski also offers a color chart to help you match colors†¦show more content†¦And let’s not forget bridal accessories – which are super easy to make with Swarovski rhinestones. Bridal Jewelry Bridal jewelry is a must. You can easily whip up your own crystal brooch to enhance your dress using hot fix rhinestones and a pin backing. Or combine ribbon or lace with rhinestones to make a cute bracelet or necklace to match your dress, adding a touch of radiance to your ensemble. Most bridal accessories use clear Swarovski crystals, but you could also use your wedding colors or try aquamarine rhinestones as part of your something blue. Bridal head pieces Rhinestone bridal hair pieces, including veils, headbands, barrettes, bridal combs, and tiaras, are especially popular because they are just so easy to make. Purchase the item you want to embellish and go at it with rhinestones. Because most hair accessories, barrettes, headbands, or clips, have hard surfaces, they’re simple to adhere rhinestones on. For the veil, just decorate the part or it that attaches into your hair, or space out the rhinestones on the actual veil so that it glitters and shines as you walk down the aisle. Shoes Decorating shoes with rhinestones can be done in two ways: the tops or the bottoms – or three ways if you adorn both. Women everywhere choose to attach rhinestones to the tops of their high heels for a little extra sparkle as they walk. Or for a more understated sheen, simply glue to the rhinestones toShow MoreRelatedSwarovski Branding Strategies Products1811 Words   |  8 PagesSWAROVSKI. Branding for luxury goods Group G. Members: Truong Anh Bao Nguyen Yunkyung Choo Lilit Nagapetyan CONTENT: 1 History 2 Concept 3 Brand Strategy 4 Marketing Mix 5 Positioning 6 Services 7 Target Consumer 8 CBBE Pyramid 9 SWOT analysis 10 Competitors 11 Recommendation 12 References 1. HISTORY: 1882 Daniel Swarovski (1862-1956) invents a revolutionary machine that allows crystals to be cut more precisely than with existing manual methods.Read MoreSwarovski Branding Strategies Products1819 Words   |  8 PagesSWAROVSKI. Branding for luxury goods Group G. 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